Blog Post

October 22, 2025

APT Ostara and APT Solara are live with cruisePAL SMS/POS

APT Solara cruise ship cruisePAL customer logo

We are delighted to announce that two APT vessels are already sailing with cruisePAL SMS/POS.

APT, Australia’s largest family-owned tour and cruise company, is well-known for delivering unforgettable travel experiences. Their guests can discover Europe’s iconic waterways and captivating locations along European coastlines and the Mediterranean while enjoying contemporary luxury and a warm and welcoming atmosphere.

The cruisePAL team visited new-build APT Ostara and APT Solara to install our state-of-the-art cruisePAL software and train the crew.

We were happy to receive positive feedback from APT’s team members who highlighted cruisePAL’s intuitive browser-based interface and rich functionality empowering them to efficiently perform day-to-day tasks.

With the help of our cruisePAL SMS, the APT team can now easily manage reservations, guest check-in, gangway movement and other daily business until guest check-out, while cruisePAL POS helps them to manage the work of bars, restaurants, boutiques, SPAs, etc. providing immediate sales visibility, allowing for better customer service and eliminating paper-based processes for more sustainable operations.

Our cruisePAL team truly appreciate the trust APT placed in us and our solutions and we would like to express our absolute commitment to strengthening our partnership and providing them with best-in-class service. We are looking forward to many more years of successful collaboration.

APT Vessel Image

APT Group Image 1

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